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It was a huge co-incidence that we happened to just be chatting away at the time, as I had been selling a few things, including vintage shirts on Ebay in order to survive the last few months of uni. I guess it was luck that we both hadn`t figured out what to do after graduating, so from there we decided we would try and build a small collection of shirts in that hope that we could fill a gap in the market and launch a professional website in the summer. By August we had picked up around 200 shirts, filling every room of a dingy student house and maxing out a few credit cards in the process. Fortunately my dad did the accounts for a web developer who helped us build and manage a website. But the momentum was slow. The World Cup had ended, and we were setting up just prior to the social media boom, so had little opportunity or money to promote the business. It was a long 6 months, but crucially we managed to scrape enough cash together to buy some ad space in the back of a couple of popular football magazines, and from there started to build up a loyal customer base.