The inspiration for Stock came from the simple idea that we could make really good clothing at the right price in America. We were regular guys without formal training in the apparel industry, so we had no choice but to start at the bottom, and dive in headfirst. The idea was to learn as much as we could about every facet of the industry- from the grunt work to the fun stuff. We took in a lot of information, worked with a lot of factories and vendors, and shook out the best in the industry. We honed our skills and developed our own way of doing things that`s a mix of best of what we saw and things that we improved. Of course we made mistakes along the way, but they only made us smarter and our clothes better.